Maybe we can imagine our lives without newspapers and magazines, but it might be hard to imagine them without radio, television, and the Internet.
MASS MEDIA are a source of information. We learn about the world around us, about important events, new technologies, and inventions.
MASS MEDIA have several principal functions:
DANGER OF WATCHING TV
TV offers many different channels. Films originally made in a different language can have subtitles, or they are dubbed. In our country, people pay a monthly payment for state television. There are COMMERCIAL STATIONS such as TV Markíza, TV Joj, and A PUBLIC TELEVISION- Slovak television – RTVS
POLITICAL NEWS (international or national news)
Most people follow the national and world news regularly to be well informed. In the case of catastrophes, such as earthquakes or terrorist attacks, many channels broadcast BREAKING NEWS (newly received information about an event that is currently occurring or developing, e.g., Breaking news: the missing child from York has been found safe and well.
The primary purpose of a documentary is to inform and educate. It provides a factual report on a particular subject.
DISCUSSIONS about current affairs
INTERVIEWS with prominent people
SPORTS PROGRAMMES (life coverage or footage)
SOAP OPERAS ´SOAPS´ are romantic stories about people´s lives. They are often on TV every day. The stories are exciting, dramatic, and hard to believe.
SERIES (TV SHOWS) have many episodes, where the same characters are in various situations.
TV BEDTIME STORIES
REALITY TV SHOWS
COMPETITIONS and QUIZZES
COMMERCIALS/ADVERTS – advertising through TV commercials has become one of the most effective ways of selling products of different kinds. It helps to finance TV channels, especially private ones.
The printed media compete with electronic media. In spite of the fact, still, most people in our country buy a daily, a weekly or a monthly newspaper. They read it when having breakfast, at the bus stop, going by bus, train, or tram.
The newspapers can be divided into:
BROADSHEETS/THE QUALITY PRESS
TABLOIDS/THE POPULAR PRESS
A magazine is issued regularly – weekly, fortnightly, monthly or quarterly and
contains articles, stories, photographs, and advertisements.
TYPES OF MAGAZINES:
Home and Garden Magazines, Entertainment and TV Magazines, Lifestyle Magazines,
Children’s Magazines, Computer and Electronics Magazines, Auto Magazines,
Business and Finance Magazines, Men’s Magazines, Women’s Magazines, Sports
Magazines, Teen Magazines, Travel and Places Magazines, Psychology Magazines,
Health and Fitness Magazines, Cooking and Food Magazines
DISADVANTAGES OF READING NEWSPAPERS
In comparison to TV, radio has more advantages. Here are some examples of why people like listening to the radio: radio is portable – you can listen anywhere, radio is free, radio is adaptable – it is now accessible through laptops, computers, phones, and even smart speakers so you can listen to your favourite station whenever you want, however you want, radio is a companion – it provides us with the morning news, good music, engaging talks on different topics, and it’s our weather guide at the same time. You just choose your favourite radio station with your favourite speakers and music.
We can divide the radio stations into two groups:
Apart from music, radio also informs about accidents on the roads, traffic jams, tailbacks, diversions, police radar.
Internet has: informative function, educative function, entertaining function
Based on a recent survey of Internet traffic, here are the ten most popular uses of the internet: (in descending order of use – electronic mail – the most popular)
DISADVANTAGES OF THE INTERNET
ADVANTAGES OF INTERNET